Great experiences don’t happen when every detail is designed perfectly. They happen when every detail is designed to work together.
The coaster exits Grand Central, ascending in a barrel roll and accelerates into the gaping mouth of a Leviathan. Heard in riders' ears:
Tony “Jarvis… you ever hear the tale of Jonah?”
Jarvis “Uh, I wouldn’t consider him a role model.”
SHOW NOTE / Inside the Leviathan, Iron Man appears as a projected figure, then blasts an opening through its hull to clear the coaster’s escape route.
Iron Man blasts open an exit, sending the coaster hurtling into Stark Tower.
My background is primarily in graphic, interactive, and UX design. In recent years, I've focused on design systems. But I've found that I'm most effective when I'm thinking about the entire experience, rather than designing just one piece of it.
Throughout my career, I've approached design as a process of discovery. I listen, ask questions, challenge assumptions, and work to understand the bigger picture before jumping to solutions. I'm interested in how people interact with the things we create, how individual elements relate to one another, and how thoughtful design can make even complex experiences feel natural and intuitive. For me, the most successful solutions aren't simply beautiful or functional. They're cohesive. They all tell a part of the same story. Every detail has a purpose, and every element contributes to something greater than itself.
That philosophy is what draws me to themed entertainment. At its best, placemaking brings storytelling and design together to create worlds that feel complete, believable, and effortless to experience. Architecture, landscape, sound, graphics, technology, and human interaction all contribute to a shared narrative. When those elements work in harmony, the mechanics of the experience disappear, leaving guests free to become immersed in the story. After decades of designing experiences across different media, I'm excited to explore what happens when those same principles extend beyond the screen and into the physical world.